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ATYPISCH. The creative agency

ATYPISCH trades under FRANZ BERNHARD MÜLLER as a creative agency for MOUNTAIN MANAGEMENT at the head office in Bregenz. In cooperation with Michael Partel, owner of the partner companies MOUNTAIN MANAGEMENT Consulting in Ruggel (Liechtenstein) and TOURISM MARKETING COMPANY in Switzerland.

ATYPISCH has made a name for itself

internationallly
with Kästle Ski

nationally in Austria/Germany/Switzerland - after takeover of KÄSTLE by NORDICA

BENETTON SPORTSYSTEM

Kästle Ski

IDEAS

  • Alpspix
  • Montmagic
  • PitzGloriaSchilthorn
  • Latemarium

Idea development – adventure projects

In cooperation with Pronatour, new ideas and products are developed on the mountains. Pronatour organises adventure projects for summer and winter tourism with adventure trails, viewing platforms, etc. Our services begin with the brainstorming, logo development and illustrations, and extend to the product launch and successful marketing.

Successful projects in cooperation with Pronatour:

Alpspix Garmisch-Partenkirchen (Germany), Montmagic (Andorra), Schilthorn Piz Gloria (Switzerland), Latemarium in Obereggen (South Tyrol)

BRAND

  • V-Milch Brand management

    Brand management

    One of our strengths is the design, development and further expansion of well-known brands, and not only in tourism or sport. The most popular brand in Vorarlberg, VORARLBERG MILCH, has become an absolute no. 1 brand in recent years with the award-winning Ländle products. The main goal of brand management is to define the brand’s own range of offers in contrast to the competitors’, and to differentiate the brand’s own products or services noticeably from those of its rivals.

  • Sölden.Ötztal

    Sölden.Ötztal

    „The Bregenz advertising agency Atypisch scores a real bullseye. It is developing new brand architecture for the Ötztal, Sölden and Obergurgl. The new Ötztal logo is very well received and is spreading quickly in the valley. And it's got what it takes to become a new classic. In 2016, it is still fresh, timeless and striking.

    (Excerpt from: 10 years of Ötztal tourism 2006-2016) 

  • Umbrella brand strategy Engadin

    Umbrella brand strategy

    Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.

  • Umbrella brand strategy Damüls

    Umbrella brand strategy

    Mountain lifts, cable cars and tourism associations are also appearing to a greater extent under a joint umbrella brand in tourism. A superior brand in a region has more funds available for joint marketing. A uniform advertising presence guarantees high recognition value (scope) and, generally, a high level of acceptance in the target group through varied offers and services.

CUSTOMERS

  • Vorarlberg Milch - Customers

    Vorarlberger Milch

    The Atypisch agency creates the most successful Ländle brand with the highest level of brand recognition and brand popularity in Vorarlberg. 
    Vorarlberg Milch has been supported by the Atypisch agency since 1995.

    Awards: In the hit parade of Vorarlberg brands, Vorarlberg Milch has been the winner 8 x in a row in a ranking of the most popular Ländle brands.

     

  • Serfaus-Fiss-Ladis

    Serfaus-Fiss-Ladis

    Support since 1999
    The most successful family destination in Austria
    In Serfaus-Fiss-Ladis, the “Enjoyment” campaign was launched as one of the first ever, and the resulting slogan “We are family” was developed in 2000 together with TVB and Atypisch. 

     

  • Weitere Kunden

    Other customers

    Damüls-Mellau, Serfaus-Fiss-Ladis, Skischule Serfaus, Obereggen, Latemarium, Pfronten, Schilthorn, Aletsch Arena, Patscheider Sport, Sport Riml, ESW, Vorarlberger Brennstoffhandel

PORTFOLIO

  • Vorarlberg Milch

    Vorarlberg Milch

    in Austria:
    the most successful Ländle brand

  • Vorarlberg Milch

    Vorarlberg Milch

    Image campaign 2nd wave 2017 and the new radio commercial "Ländle drinking yoghurt".

    Ländle drinking yoghurt

  • Damüls-Mellau

    Damüls-Mellau

    Winter sports enjoyment around the Mittagsspitze. Damüls-Mellau-Faschina, the largest ski resort in the Bregenz Forest, is also one of the three largest ski regions in Vorarlberg, with 109 kilometres of pistes, and 29 cable cars and lifts. The ski area offers skiing enjoyment with guaranteed snow on perfectly prepared ski pistes at all levels of difficulty. The latest cable car and lift facilities benefit from constant investment, guaranteeing premium-class transport comfort in the extensive ski region. 

  • The most successful family destination in the Alps

    The most successful family destination in the Alps

    Serfaus-Fiss-Ladis
    Ski School Serfaus
    Patscheider Sport Serfaus 

  • Obereggen Bergbahnen AG

    Obereggen Bergbahnen AG

    The natural jewel of the Latemar Massif forms the breathtaking backdrop for the Latemarium – a realm of experiences and sensations in Obereggen, Pampeago and Predazzo. The magnificent massif, surrounded by unique hiking trails, has been designated one of the most beautiful and valuable landscapes in the world by UNESCO from a geological, botanical and scenic point of view. The new adventure trails take you through ancient mountain forests and luscious green meadows to Alpine huts providing refreshments. The Latemarium can be reached in just 20 minutes from Bolzano and in just 10 minutes from Cavalese.

    (Excerpt from: Latemarium, Pocket Folder Summer 2016)

  • Swiss Skyline – Eiger.Mönch.Jungfrau

    Swiss Skyline – Eiger.Mönch.Jungfrau 

    BOND WORLD 007– Interactive Bond experience!

    Amongst others you will find in the peak building an interactive exhibition, which shows scenes from the James Bond film "On her Majesty's Secret Service" as well as general background information.

  • Aletsch Arena

    Aletsch Arena

    It’s no coincidence that this natural phenomenon – with the Great Aletsch Glacier and the Aletsch Forest – is particularly treasured by UNESCO. It has been protecting the largest glacier in the Alps for a long time as part of the UNESCO World Heritage Site of the Swiss Alps Jungfrau-Aletsch. The three viewpoints offer the most stunning views of the great glacier and the four-thousanders of the Pennine Alps.

  • Municipal Lochau

    Municipal Lochau

    We design the new brand strategy for Lochau. This is one of the main aspects for the visualization of a new trade mark which includes the modern aspects from today and the visions of tomorrow.

  • Der letzte Sander

    Der letzte Sander von Oberried 

    In cooperation with the Aletsch Arena we design the event advertising for the OK Freilichtspiele.

     

PARTNERS

  • Partners

    Mountain Management relies on professional, dependable partners for the implementation of its projects:

    TYPICO – Trade fair construction | Architecture | Art | Light | Events | Outdoor advertising

    BULU – Full-service printing | Digital printing

    PRONATOUR – Developing and implementing Experience projects

    EPA MEDIA – Outdoor advertising | Poster panels | Poster lights | City lights

    TWYN GROUP – Austria's specialist for digital advertising: Targeting network | Performance network | Real time advertising

    STRÖER – German cities | digital media

CONTACT

Franz Bernhard Müller
Mountain Management
Agentur.ATypisch

Quellenstraße 16/1
A-6900 Bregenz

T  +43(0)5574/46423
E  This email address is being protected from spambots. You need JavaScript enabled to view it.


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